After six years in the world of politics, followed by 15 years as a sports agent, Jay Goldberg’s entrepreneurial vision and passion led him home – to baseball – and the founding of Bergino.

While still an undergraduate at NYU, Jay began working with the country’s preeminent political imagemaker David Garth.  

Six years later, he went to work as the Director of Marketing for Athletes & Artists, Inc., while attending law school at night.  In 1991, Jay started The SportsMakers Agency, an athlete representation and sports marketing firm.

In the sports arena, Jay has managed image campaigns and negotiated various contracts for such baseball legends as Mike Schmidt, Bobby Thomson, Ralph Branca and Don Larsen; sportscasters Al Michaels, Chris Berman, Dan Dierdorf and Karl Nelson; sports heroes Mark Spitz, Edwin Moses, Eric Heiden, Jeff Blatnick, Mike Eruzione, Al Oerter and Jim Valvano; and even top-dog advertising icon Spuds MacKenzie.

During his time in the political consulting field, Jay worked on Mayoral campaigns for Ed Koch and Tom Bradley, Senate campaigns for Arlen Specter and John Heinz, and the Presidential Democratic primary campaign of Walter Mondale.

Additionally, Jay managed and promoted all aspects of the innovative and highly successful “Russians Are Coming” and “Russian Tour-nado I and II” Hockey Tours.

Jay is a graduate of NYU and New York Law School.

Jay’s dad took him to his first baseball game at the age of three.  While crawling underneath the seats at Yankee Stadium looking for bottlecaps featuring photos of ballplayers, apparently some guy named Whitey Ford was standing atop a hill in the middle of a large field.  Jay has been in love with baseball – and all that surrounds it – ever since.



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